about dionne popplestone
Dionne started the business because she both loves people and loves supporting people. It was therefore important to her that her clients always feel loved and are happy with the level of service they’re getting from the team
At Dionne Popplestone Ltd, we understand what it’s like to run and grow a business. We’re not just a service provider, we see ourselves as an extension of your business because we put our all into every single project we do. This dedication extends across the UK and internationally, as we work seamlessly with clients regardless of their location or time zone.
For us, it’s not just about the work – it’s about building a relationship. We believe in good old-fashioned values, honesty, fair pricing, and a positive approach
Our Team
Meet the amazing people behind the scenes!
Dionne
Founder & Lead VA
Dionne started the business because she both loves people and loves supporting people. It was therefore important to her that her clients always feel loved and are happy with the level of service they’re getting from the team.
As the founder of the business, Dionne leads this talented group by drawing on her extensive experience in retail management, having previously managed multi-million-pound retail stores and shopping centres. This background has given her exceptional organisational, project management, and customer service skills, all of which are now applied to benefit her clients.
Dionne was awarded the Best New Business 2024 award at the Best Businesswomen Awards 2024.
Abby
Virtual Assistant
Abby is our resident travel expert specialising in high-end luxury travel. She’s helped numerous high-end clients find their dream vacation for great prices. Whether you need help finding the best travel deals, or you want a bespoke travel itinerary crafted for you, she can help.
Joyce
Virtual Assistant
Joyce has over 5 years managing a team within the travel industry so she is ready and waiting to book your private travel family holidays and to nail your travel itinerary.
Aside from that she has spent several years as a content manager producing great content for both websites and social media
Maive
Virtual Assistant
Maive has a wealth of experience writing copy for news articles and social media content. She is our administrative specialist and is great with email and calendar management. Communication is a real strength for Maive which she brings with her from her roles as an information officer and a grievance officer.
Jally
Virtual Assistant
Jally is a creative and passionate marketing expert with over 7 years of experience supporting brands through social media, digital content, and strategic design.
With a strong background in social media management, graphic design, and video editing, she helps our clients craft compelling narratives that connect and convert.
Gyerle
Virtual Assistant
Gyerle has 3 years of experience in digital marketing, lead generation, and automation. She specialises in HubSpot, Klaviyo, and Go HighLevel, helping businesses streamline CRM management, optimise email campaigns, and build automated workflows.
With expertise in multi-channel lead generation to identify high-potential leads and create targeted outreach campaigns.